Our vision and values

What we want

CPRE wants a beautiful, tranquil and diverse countryside that everyone can value and enjoy; a working countryside that contributes to national well being by enriching our quality of life, as well as providing us with crucial natural resources, including food. We wish to see the sustainable use of land and other natural resources in town and country. The countryside, including its villages and towns is ever changing, but we strive to ensure that change and development respect the character of England's natural and built landscapes, enhancing the environment for the enjoyment and benefit of all.

What our values are

• We believe that a beautiful, tranquil, diverse and productive countryside is fundamental to people's quality of life, wherever they live
• We believe that landscape should be valued for its own sake
• We value team and individual achievement and draw strength from all levels of our organisation
• We strive to be competent, constructive and to act with integrity
• We use our resources where they are likely to have the most effect